

L’Oréal Paris Competition
Runway to Paris
Genre: Director, Videographer, Editor
Tools: Sony ZV-E10, DaVinci Resolve, After Effects
This short competition reel was created for the L’Oréal Paris “Runway to Fashion” Challenge, where participants were
tasked to translate the brand’s elegance and confidence into a visual story. My submission stood out among 200+
entries, earning me a place in the Top 6 finalists nationwide.
Creating a brand-level film within limited time and resources was intense. From storyboarding to editing, every frame had to align
with L’Oréal’s refined identity. Lighting, framing, and color grading had to reflect sophistication and empowerment, true to the
brand tone.
This project deepened my understanding of brand-driven storytelling, how to express an identity through subtle visual cues and
tone. Competing at that scale was a confidence boost, reinforcing my belief in my ability to conceptualize and execute high-quality
visual campaigns.






© 2025 Akshara Kachhawa. All Rights Reserved.
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Assistant Director
Akshara Kachhawa



