L’Oréal Paris Competition

Runway to Paris

Genre: Director, Videographer, Editor

Tools: Sony ZV-E10, DaVinci Resolve, After Effects

This short competition reel was created for the L’Oréal Paris “Runway to Fashion” Challenge, where participants were

tasked to translate the brand’s elegance and confidence into a visual story. My submission stood out among 200+

entries, earning me a place in the Top 6 finalists nationwide.

Creating a brand-level film within limited time and resources was intense. From storyboarding to editing, every frame had to align

with L’Oréal’s refined identity. Lighting, framing, and color grading had to reflect sophistication and empowerment, true to the

brand tone.


This project deepened my understanding of brand-driven storytelling, how to express an identity through subtle visual cues and

tone. Competing at that scale was a confidence boost, reinforcing my belief in my ability to conceptualize and execute high-quality

visual campaigns.

© 2025 Akshara Kachhawa. All Rights Reserved.

+91 8983043012

Assistant Director

Akshara Kachhawa

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